Selfie stations immediately turn your visitors into advertisers for your restaurant… forever.ĭon’t skip this step!. You can do this for a few hundred bucks, and it will pay that back exponentially. That is a corner of the restaurant that otherwise would be unused. Once again, Talkin’ Tacos provides a great example of this. It’s important that you provide a very clear and concise statement about what you offer and then call the reader to action. This is the most important part of your profile. Using one account that focuses on the brand rather than the location is going to help you grow your account, and then Instagram’s algorithm will make sure you are getting seen primarily by people in your area.įor your Instagram Profile Name, just use your brand name.įor your Instagram Profile Picture, use your logo.įor a while, great food pictures performed better than logos, but Instagram has become as much about building a brand as it is about exposure to new customers, so just use your logo.įor your Instagram Profile Description, include a brief description of what you offer and a call-to-action (CTA).
You also don’t want to create multiple accounts for multiple locations. What you don’t want to do is choose a username that specifies a location. Playing off the above example, if you also had a restaurant called “Staplehouse”, you would look to see if is available. If that is the case, add “restaurant” at the end and see if that’s available. It’s the most important real estate in your Instagram presence, and so it’s worth thinking twice about what you are displaying there.įor your Instagram Username, you ideally just want to use your restaurant brand name, like this example from you have a very unique restaurant name, they’re is a pretty good chance your brand name will already be in use as a username. Your profile consists of your username, name, picture, and description. You don’t have to be perfect to get results. The point here is that getting some strategic stories pinned to your profile is worth doing, whether you just pin a few customer stories and take a few quick videos of your food, or you go the extra mile and create icons, record videos of your location, menu, and hours, and optimize the category names. They just pinned some Stories they’d already recorded that show off their customer’s love for the restaurant and some of the different item categories on their menu.Įven with none of the more sophisticated steps taken by Talkin’ Tacos, Kahlil’s Kitchen does a ton of business through Instagram, with their Stories playing a role in that success. They took the simplest possible approach here.
Is Instagram Having THIS Level of Impact On Your Restaurant?.
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